Glossary

Definitions, examples, and formulas for foundational concepts in SaaS and Customer Success

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Glossary

What Is Year over Year?

Learn what Year over Year (YoY) analysis is, how to calculate it, and its role in tracking growth, retention, and customer satisfaction.
The Velaris Team
January 23, 2025
Glossary

What is an Ideal Customer Profile?

Learn what an Ideal Customer Profile (ICP) is, why it matters for B2B success, and how to create one that drives better results.
The Velaris Team
January 22, 2025
Glossary

What is ARR Growth?

Discover the essentials of ARR growth, effective strategies to maintain it, and data-driven insights.
The Velaris Team
December 27, 2024
Glossary

What does a Customer Success Representative do?

Understand the Customer Success Representative role, key skills, success metrics, and career paths.
The Velaris Team
December 26, 2024
Glossary

What is advocacy marketing?

Turn satisfied customers into brand advocates to boost trust and growth.
The Velaris Team
December 23, 2024
Glossary

What is User Activation?

Explore key steps to enhance user activation and help users reach value quickly, driving higher engagement and long-term retention.
The Velaris Team
December 9, 2024
Glossary

What is Net Revenue Retention (NRR)?

Discover how to calculate and boost Net Revenue Retention (NRR).
The Velaris Team
December 6, 2024
Glossary

What is Fake Door Testing?

Find out how fake door testing enables CSMs to enhance feedback loops, align product updates with customer needs, and drive retention.
The Velaris Team
November 21, 2024
Glossary

What is a Customer Success Engineer (CSE)?

Learn about the role of a Customer Success Engineer, their responsibilities, skills, and role in supporting customer satisfaction.
The Velaris Team
November 20, 2024
Glossary

What is a Customer Advisory Board?

Discover how a Customer Advisory Board (CAB) can shape your product strategy, improve retention, and build stronger customer relationships.
The Velaris Team
November 18, 2024
Glossary

What is a Recurring Revenue Model?

Discover what recurring revenue models are and how they can be beneficial to businesses.
The Velaris Team
November 15, 2024
Glossary

What is Feature Adoption Rate?

Boost retention by tracking and improving feature adoption.
The Velaris Team
November 15, 2024
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