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repeat purchase rate calculator

Calculate your Repeat Purchase Rate

Calculating Repeat Purchase Rate is straightforward but critical for knowing how to improve your bottom line.

Repeat Purchase Rate is calculated using the following formula:

Repeat purchase rate formula

Enter the details for your business into our Repeat Purchase Rate calculator using your last full month, quarter or year as the reference.

💡 A good repeat purchase rate is often in the 30-40% range for businesses like e-commerce, but this can vary greatly depending on the industry.





Your Repeat Purchase Rate: 20%

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