Articles

Customer loyalty vs. retention: Differences, strategies, integration.

Discover customer expansion: upselling, cross-selling and add-ons.

Discover the key roles and responsibilities that make up a high-performing Customer Success team structure. Learn how to build a powerhouse team that drives customer satisfaction, retention, and growth for your SaaS business.

Learn how to unlock the power of Customer Success by setting clear goals that drive long-term growth and value.

Discover the benefits of customer tiering and learn how to optimise your Customer Success strategy by categorising clients based on engagement levels and needs.

Building a dedicated Customer Success team is essential for retaining satisfied customers and driving revenue growth. This team understands customer needs, proactively engages with them, and guides them to success. Learn how to define core functions, hire the right talent, and establish a customer-centric culture to ensure business growth and customer loyalty.

Unlock the transformative potential of B2B sales with a deep dive into the rules of engagement. These strategic guidelines ensure smooth interactions, prevent conflicts and align sales efforts with broader business goals. From lead assignment to conflict resolution, discover how clarity in engagement strategies translates into sales success.

To boost customer renewals after a price hike, clear communication and added value are key. This guide offers strategies to understand customer behavior, effectively communicate price changes, and personalize renewal offers. By offering value-added services and early-renewal incentives, you can retain customers and drive growth. Leveraging tools like Velaris can streamline these processes, ensuring ongoing customer satisfaction and loyalty.

Understanding customer cohorts is key to business success. This article explores how segmenting customers based on shared traits and behaviors can improve retention, engagement, and growth. Discover the significance, methodologies, and practical applications of customer cohort analysis, and learn how tailored strategies can drive your business forward.

Understanding customer data is crucial in today's business world. Customer segmentation frameworks categorize customers based on common traits, allowing personalized experiences to enhance satisfaction and drive growth. This article explores their importance, components, and implementation, providing strategies to optimize customer success. Discover how segmentation can transform your approach to customer relationships and business success.

Bookings represent future revenue from signed contracts, billings are amounts invoiced for delivered goods or services, and revenue is the actual income recognized. These metrics are crucial for assessing financial health, forecasting performance, and making informed strategic decisions. This article explores their definitions, importance, and interconnections to provide a comprehensive view of a company's financial status.

Understanding customer satisfaction and loyalty is critical for business success. This comprehensive guide explores two essential metrics: Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS). Discover their definitions, measurement methods, advantages, and how they can be used together to enhance customer experience and drive growth.