The CS Leader’s Guide to Strategic Influence

You’ve fought for a seat at the table.

But when it’s your turn to speak, the conversation still shifts to the “real” drivers of growth: Sales. Marketing. Product.

Customer Success? Still seen as the team that “keeps customers happy.”

This guide flips that script and teaches you how to reposition CS from cost center to strategic growth engine, using language your CFO actually listens to, and metrics that make your CEO lean in.

Here’s what you’ll uncover:

• Why obsessing over customer relationships might actually be hurting your strategic influence—and what to focus on instead.
• The real reason your insights don’t land and how to fix it
• How to translate day-to-day CS actions into exec-ready business outcomes