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Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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LTV to CAC Ratio: A Practical Guide for Customer Success Managers

LTV to CAC Ratio: A Practical Guide for Customer Success Managers

Learn what LTV to CAC means, how to calculate it, and how Customer Success Managers can directly influence this important SaaS metric.

The Velaris Team

Turning Customer Testimonials into a CS Growth Lever

Turning Customer Testimonials into a CS Growth Lever

Customer testimonials help CSMs prove value, support renewals, and drive growth. Learn when to ask, who to ask, and how to use them effectively.

The Velaris Team

Proactive vs. Reactive Onboarding: Strategies for Customer Success Managers

Proactive vs. Reactive Onboarding: Strategies for Customer Success Managers

Proactive vs. reactive onboarding: Understand the benefits of each approach and how to create a balanced strategy that improves customer retention.

The Velaris Team

Why AI Is Not the End of SaaS, but Its Renaissance

Why AI Is Not the End of SaaS, but Its Renaissance

Is AI the end of SaaS? Not quite. Learn why AI SaaS is entering a new era—one where intelligence, orchestration, and UX come together.

The Velaris Team

Upselling on Autopilot: How CSMs Can Drive Growth Through Automation

Upselling on Autopilot: How CSMs Can Drive Growth Through Automation

Automate upselling to boost expansion revenue with data-driven insights, AI, and smart workflows. Learn how to scale upsells efficiently.

The Velaris Team

Upsell Metrics for SaaS: Empowering Customer Success Managers to Drive Growth

Upsell Metrics for SaaS: Empowering Customer Success Managers to Drive Growth

Learn how tracking upsell metrics for SaaS, including AOV and LTV, helps Customer Success teams drive revenue growth and customer retention

The Velaris Team

Upselling vs. Cross-selling: How Customer Success Managers Can Use Both to Drive Growth

Upselling vs. Cross-selling: How Customer Success Managers Can Use Both to Drive Growth

Upselling vs. cross-selling: Understand when to use each strategy and how to execute them effectively to maximize customer success.

The Velaris Team

Harnessing Customer Intent to Elevate Your Success Strategies

Harnessing Customer Intent to Elevate Your Success Strategies

Understand customer intent to enhance engagement, reduce churn, and drive growth. Learn key strategies to analyze and act on customer intent.

The Velaris Team

Decoding Customer Behavior: Psychographic vs. Behavioral Segmentation

Decoding Customer Behavior: Psychographic vs. Behavioral Segmentation

Discover how psychographic and behavioral segmentation help Customer Success teams personalize strategies and reduce churn.

The Velaris Team

Product support specialists: How they impact Customer Success

Product support specialists: How they impact Customer Success

Find out how a Product Support Specialist helps CSMs by resolving product issues faster, improving customer satisfaction and reducing churn.

The Velaris Team

Will AI Agents Replace Customer Success Managers?

Will AI Agents Replace Customer Success Managers?

Will AI replace Customer Success Managers? Learn where AI fits, where it falls short, and what the future of CS roles really looks like.

The Velaris Team

Analytics vs metrics in Customer Success: which one matters more?

Analytics vs metrics in Customer Success: which one matters more?

Analytics vs metrics: Understand what they mean, how they work together and how to turn data into actionable insights for Customer Success.

The Velaris Team

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